5 Ways Makeup Helps Us Feel Empowered
Many of us started dabbling with makeup at a young age. We tried on our
mom’s lipstick, blush, and eyeshadow. It never looked like the way she
did it, but it was still fun to experiment. By the time junior high
rolled around, we got pretty good at electric blue mascara, light blue
eyeshadow that encased the entire lid, and black eyeliner strategically
placed on the waterline.
Fast forward to today and nearly hundreds of lipsticks later. You can look back over the years of your makeup evolution and truly appreciate that makeup is about more than just looking pretty. It’s about a lot of things now, including feeling and looking beautiful. Here are some of the ways that makeup helps us feel empowered.
Makeup Is a Way to Create a Confident Look
When you feel good about your makeup choices on any given day, you feel confident on the inside, which then radiates out into the world. Even if the day throws you a curveball, you can handle it because you are la jefa. Sometimes makeup just makes us feel unstoppable. It’s the same type of confidence you feel when you’re wearing a powerful outfit or heels.
Makeup Is a Form of Self-Expression
Beauty and makeup are personal preferences, which means something different to everyone. Wearing makeup could be a reflection of how you’re feeling that day or a message you want to convey. Sometimes wearing concealer and mascara is just our easy, go-to look for the day. Other times, you want to rock blue liquid eyeliner and red lipstick because you’re fierce.
Makeup Is About the Ritual
Some people take great pleasure in their beauty ritual and think of it as an act of self-devotion and care. Regina Merson, founder of Latina makeup brand Reina Rebelde, has talked about her love of beauty from as long as she can remember. She fondly recalls watching her mother apply makeup and passing down her Latina culture through beauty rituals. Through her Latina cosmetics line, Merson is now passing down to other generations her celebration of culture and authenticity through her own colorful products.
Makeup Is About Being Unapologetically You
Makeup is about being unapologetically you. You can communicate your truth, personality, and creativity in any way you choose and without apologies, whether you’re young, old, male, or female. Everyone should be encouraged to be unapologetic and authentically themselves in their beauty choices.
Makeup Is Art
Some makeup is so good it’s like looking at a work of art. It really is an artform and you don’t have to be a professional makeup artist to create looks that are stunning. Working on the blank canvas that is your naturally beautiful face is what brings many great joy. It’s a way to express yourself creatively, artistically, and authentically.
About Reina Rebelde
Reina Rebelde celebrates the essence of all rebel queens through its versatile collection of colorful makeup products. Created for Latinas by Latinas, Reina Rebelde is the first cosmetics line of its kind. The brand offers award-winning and best-selling products for brows, eyes, lips, and more, whether you want to create glam looks or chola makeup vibes. The full collection is available on Reina Rebelde’s website. Select Target stores throughout the country also carry some of Reina Rebelde’s makeup. Products, made in the USA, include opaque liquid eyeliners, velvety-soft wet-dry eyeshadows, multipurpose brow paints, and a fiery selection of lipsticks. The Latina brand also collaborates on products with Kay-Lani Martinez of @Viva_Glam_Kay. Create your most authentic, beautiful, and unique Latina makeup looks with Reina Rebelde.
Shop all of Reina Rebelde’s products and learn more about the brand at Reinarebelde.com
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| Chola Makeup |
Fast forward to today and nearly hundreds of lipsticks later. You can look back over the years of your makeup evolution and truly appreciate that makeup is about more than just looking pretty. It’s about a lot of things now, including feeling and looking beautiful. Here are some of the ways that makeup helps us feel empowered.
Makeup Is a Way to Create a Confident Look
When you feel good about your makeup choices on any given day, you feel confident on the inside, which then radiates out into the world. Even if the day throws you a curveball, you can handle it because you are la jefa. Sometimes makeup just makes us feel unstoppable. It’s the same type of confidence you feel when you’re wearing a powerful outfit or heels.
Makeup Is a Form of Self-Expression
Beauty and makeup are personal preferences, which means something different to everyone. Wearing makeup could be a reflection of how you’re feeling that day or a message you want to convey. Sometimes wearing concealer and mascara is just our easy, go-to look for the day. Other times, you want to rock blue liquid eyeliner and red lipstick because you’re fierce.
Makeup Is About the Ritual
Some people take great pleasure in their beauty ritual and think of it as an act of self-devotion and care. Regina Merson, founder of Latina makeup brand Reina Rebelde, has talked about her love of beauty from as long as she can remember. She fondly recalls watching her mother apply makeup and passing down her Latina culture through beauty rituals. Through her Latina cosmetics line, Merson is now passing down to other generations her celebration of culture and authenticity through her own colorful products.
Makeup Is About Being Unapologetically You
Makeup is about being unapologetically you. You can communicate your truth, personality, and creativity in any way you choose and without apologies, whether you’re young, old, male, or female. Everyone should be encouraged to be unapologetic and authentically themselves in their beauty choices.
Makeup Is Art
Some makeup is so good it’s like looking at a work of art. It really is an artform and you don’t have to be a professional makeup artist to create looks that are stunning. Working on the blank canvas that is your naturally beautiful face is what brings many great joy. It’s a way to express yourself creatively, artistically, and authentically.
About Reina Rebelde
Reina Rebelde celebrates the essence of all rebel queens through its versatile collection of colorful makeup products. Created for Latinas by Latinas, Reina Rebelde is the first cosmetics line of its kind. The brand offers award-winning and best-selling products for brows, eyes, lips, and more, whether you want to create glam looks or chola makeup vibes. The full collection is available on Reina Rebelde’s website. Select Target stores throughout the country also carry some of Reina Rebelde’s makeup. Products, made in the USA, include opaque liquid eyeliners, velvety-soft wet-dry eyeshadows, multipurpose brow paints, and a fiery selection of lipsticks. The Latina brand also collaborates on products with Kay-Lani Martinez of @Viva_Glam_Kay. Create your most authentic, beautiful, and unique Latina makeup looks with Reina Rebelde.
Shop all of Reina Rebelde’s products and learn more about the brand at Reinarebelde.com
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